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Research on Accurate Design of Food Packaging
With the development of the economy, consumers have put forward higher and higher requirements for food packaging design.
With the development of the economy, consumers have put forward higher and higher requirements for food packaging design. Most of the food packaging designs on the market today are similar and lack the guidance of precision theory. This article explores the application of precision design methods to food packaging design to provide a new design approach for food packaging design.
With the continuous updating of modern consumer concepts, people are choosing foods, and food packaging has become an important choice for consumers. However, the current food packaging design on the market is mostly the same, and there is no relevant design based on different food attributes. Good food packaging not only makes the taste of its own food excellent, but also guides consumers to purchase goods through the design of food packaging. This is a new requirement for food packaging in the increasingly fierce market competition.
Accurate design is to meticulously describe the contents of food packaging design in the process of food design, and accurately extract relevant impact factors in food packaging. Through accurate and detailed data analysis, we find problems in current food packaging and solve problems. Accurate design methods can bring broad application prospects to food packaging design.
First, the current problems in the design of food packaging in China
With the rapid development of the economy, the demand for food packaging continues to increase, and consumers are beginning to expect more choices. Based on this, there are mainly the following problems in the food packaging design on the current market.
(1) Food packaging design is similar, lacking guidance for precise design methods. The current market is full of the same phenomenon of a large number of food packaging design. Food packaging should adjust the design factors according to the different audience and food attributes, and find the optimal design point in an innovative way. Most of the food packaging on the market today. The same, resulting in a lack of new ideas in food packaging, can not catch the eye of consumers, and then lead to the loss of consumer groups. Therefore, food packaging should be designed under a precise design method.
(2) Food packaging design lacks accurate data analysis of audience preferences. Driven by the modern consumption concept, just the design can not meet the market demand for food packaging. The food packaging design without market research and analysis will lack accurate data statistics, and the lack of contact information with the market may result in blind design. Bad effects. Collecting, analyzing, and submitting data reports systematically provides an important basis for marketing decisions for food packaging. Therefore, accurate data analysis of food packaging design is necessary.
(3) The over-packaging of food cannot achieve the unity of function and economy. In recent years, in order to pursue high interests, some enterprises have excessively exaggerated the functions of food packaging, harming consumers' interests and affecting the sustainable development of enterprises. Consumers rely on exaggerated packaging to judge the value of food, giving people a false feeling. The shaping of the company's own image is unfavorable, but it also harms the interests of consumers and ultimately affects the long-term development of the company. Therefore, food packaging under the precise design method should be rationally configured according to the preference of rational consumers to achieve the uniformity of functional and economical packaging of food packaging, and ultimately achieve high-quality food packaging design.
Second, the application of precision design methods in food packaging design
In this paper, the application of precision design methods in food packaging design mainly refers to data collection, information feedback and transplantation and reorganization.
(1) Data collection. The market research data is classified, the design factors of each element of the plane are refined, and the text, graphics and color are described and selected, so that the respondent can evaluate the food packaging on the corresponding scale according to the personal feeling, and finally, the text, the graphic The color scales are summed separately to numerically express people's perception of the various elements of the food packaging, and to obtain accurate data information, which provides a reference for subsequent information feedback and transplantation and reorganization.
(2) Information feedback. In the many design elements of food packaging, the relevance of the food packaging itself is clearly defined and the design elements used in the end are determined. After designing the questionnaire, select the investigator, investigate and collect the questionnaire, and collect statistics on the data to obtain accurate market research information such as text, graphics and color, which are different through pie chart, bar chart and line chart. Formal summary of the form, feedback this statistical result to the designer, and become an important source of design reference.
(3) Transplantation and reorganization. The feedback information is applied to the packaging design, giving the audience a higher level of aesthetic and emotional experience through “reanalysis” of the collected information and “redesign” of the food packaging. Data from market research can also be ported to food packaging as a design element. By applying the precision design method to the food packaging design, we can explore the new way of food packaging design. By combining the language, color, composition and other languages, combined with a small amount of text information, the boring text can be clearly and intuitively expressed. Information transfer is more efficient.
Third, the conclusion
In the modern consumer society, the role of food packaging is increasingly important, and people have put forward higher requirements for the design of food packaging. We must apply new design methods to food packaging design to create a perception of emotional consumption for consumers. Force to bring new vitality to food packaging design. In the process of food packaging design, it is necessary to comprehensively balance the relationship between the various parts, cater to the corresponding food attributes, and design the food packaging design that best guides consumers in the optimization of various aspects, so that the food packaging design will be new. Vitality.
With the continuous updating of modern consumer concepts, people are choosing foods, and food packaging has become an important choice for consumers. However, the current food packaging design on the market is mostly the same, and there is no relevant design based on different food attributes. Good food packaging not only makes the taste of its own food excellent, but also guides consumers to purchase goods through the design of food packaging. This is a new requirement for food packaging in the increasingly fierce market competition.
Accurate design is to meticulously describe the contents of food packaging design in the process of food design, and accurately extract relevant impact factors in food packaging. Through accurate and detailed data analysis, we find problems in current food packaging and solve problems. Accurate design methods can bring broad application prospects to food packaging design.
First, the current problems in the design of food packaging in China
With the rapid development of the economy, the demand for food packaging continues to increase, and consumers are beginning to expect more choices. Based on this, there are mainly the following problems in the food packaging design on the current market.
(1) Food packaging design is similar, lacking guidance for precise design methods. The current market is full of the same phenomenon of a large number of food packaging design. Food packaging should adjust the design factors according to the different audience and food attributes, and find the optimal design point in an innovative way. Most of the food packaging on the market today. The same, resulting in a lack of new ideas in food packaging, can not catch the eye of consumers, and then lead to the loss of consumer groups. Therefore, food packaging should be designed under a precise design method.
(2) Food packaging design lacks accurate data analysis of audience preferences. Driven by the modern consumption concept, just the design can not meet the market demand for food packaging. The food packaging design without market research and analysis will lack accurate data statistics, and the lack of contact information with the market may result in blind design. Bad effects. Collecting, analyzing, and submitting data reports systematically provides an important basis for marketing decisions for food packaging. Therefore, accurate data analysis of food packaging design is necessary.
(3) The over-packaging of food cannot achieve the unity of function and economy. In recent years, in order to pursue high interests, some enterprises have excessively exaggerated the functions of food packaging, harming consumers' interests and affecting the sustainable development of enterprises. Consumers rely on exaggerated packaging to judge the value of food, giving people a false feeling. The shaping of the company's own image is unfavorable, but it also harms the interests of consumers and ultimately affects the long-term development of the company. Therefore, food packaging under the precise design method should be rationally configured according to the preference of rational consumers to achieve the uniformity of functional and economical packaging of food packaging, and ultimately achieve high-quality food packaging design.
Second, the application of precision design methods in food packaging design
In this paper, the application of precision design methods in food packaging design mainly refers to data collection, information feedback and transplantation and reorganization.
(1) Data collection. The market research data is classified, the design factors of each element of the plane are refined, and the text, graphics and color are described and selected, so that the respondent can evaluate the food packaging on the corresponding scale according to the personal feeling, and finally, the text, the graphic The color scales are summed separately to numerically express people's perception of the various elements of the food packaging, and to obtain accurate data information, which provides a reference for subsequent information feedback and transplantation and reorganization.
(2) Information feedback. In the many design elements of food packaging, the relevance of the food packaging itself is clearly defined and the design elements used in the end are determined. After designing the questionnaire, select the investigator, investigate and collect the questionnaire, and collect statistics on the data to obtain accurate market research information such as text, graphics and color, which are different through pie chart, bar chart and line chart. Formal summary of the form, feedback this statistical result to the designer, and become an important source of design reference.
(3) Transplantation and reorganization. The feedback information is applied to the packaging design, giving the audience a higher level of aesthetic and emotional experience through “reanalysis” of the collected information and “redesign” of the food packaging. Data from market research can also be ported to food packaging as a design element. By applying the precision design method to the food packaging design, we can explore the new way of food packaging design. By combining the language, color, composition and other languages, combined with a small amount of text information, the boring text can be clearly and intuitively expressed. Information transfer is more efficient.
Third, the conclusion
In the modern consumer society, the role of food packaging is increasingly important, and people have put forward higher requirements for the design of food packaging. We must apply new design methods to food packaging design to create a perception of emotional consumption for consumers. Force to bring new vitality to food packaging design. In the process of food packaging design, it is necessary to comprehensively balance the relationship between the various parts, cater to the corresponding food attributes, and design the food packaging design that best guides consumers in the optimization of various aspects, so that the food packaging design will be new. Vitality.
